Are Your Oral Care Products Actually Working? Evidence Says No.

Are Your Oral Care Products Actually Working? Evidence Says No.

We expect our oral care products to actually do what they promise: help prevent cavities or gingivitis, whiten teeth, or freshen breath. American consumers have a vast array of oral care products to choose from (think about the last time you strolled down the oral health aisle), and with so many options, you'd think dentists would have it easier these days in this "cleaner, fresher" new world. Well, it's time for a reality check. Our country's current rates of tooth decay and gum disease indicate oral care brands are clearly not delivering on those promises. The prevalence of cavities, root decay, and gum disease has actually increased during the last 30 years. Dental disease is now the most common illness on the planet, with 3.58 billion people affected — nearly half the global population.

It's true, many factors contribute to this downward trend (our poor modern diet being one of them). But the main problem is that the current marketplace treats teeth as inanimate objects that need to be scrubbed, disinfected, and sterilized. And given the current state of the world, it's clear this approach is simply not working. Our mouths are not just a collection of lifeless teeth — they're alive! (We hope you read that in a mad scientist voice.) All the structures in our mouths are alive and require nutrients to help them stay healthy. Unfortunately, this "scrub, disinfect, and sterilize" approach doesn't support a healthy mouth's needs; it hurts them. Let's dive in a little deeper.

Some products you'll find online or at your local store are safe but only partially effective (or even completely ineffective). Much only care for the outside of the teeth, rather than nurturing all of the other structures of the mouth (think: the inside of the teeth, gums, tongue, mucous membranes, etc.) Of course, the worst products are unsafe and ineffective. For example, many of the so-called "natural" toothpastes or mouthwashes don't have any ingredients that protect the mouth, while including antibacterial ingredients — such as potent essential oils — that can destroy the delicate balance of your oral microbiome and actually increase the risk of oral disease. To make things worse, many oral care products are actually acidic — which is no bueno for the pH balance of the mouth. Manufacturers often include these acidic ingredients to extend the shelf life of their products. Unfortunately, an acidic environment allows harmful bacteria to multiply and potentially wreak havoc on the rest of the body. Oral care products need to be pH balanced or alkalizing to foster the good bacteria which help protect the mouth, digest food, bolster the immune system, and help prevent illness and infection.

That's where SuperMouth comes in. Developed by a team of world-class dentists and medical experts and backed by years of rigorous scientific research, SuperMouth products are formulated to clean, protect, and supplement all areas of the mouth. Instead of indiscriminate slaughter of the delicate microbiome, SuperMouth ingredients support teeth and gums from the inside out, strengthening teeth, reducing gum inflammation, eradicating cavity-causing bacteria, using prebiotics to feed the good bacteria, and balancing the pH. And that's not all. Because every person's oral health needs are different, SuperMouth customizes specific products for every individual based on their age and risk factors to be effective and safe.

So toss out the products that scrub, disinfect, and sterilize, and reach for the products that clean, protect, and supplement your mouth. Visit to get started — your mouth (and health) will thank you.

We’re transforming oral care into mouthcare by making it S.U.P.E.R.