Many Oral Care Products Contain Toxic Ingredients - We’re Changing That

Many Oral Care Products Contain Toxic Ingredients - We’re Changing That

Listen. We’re not trying to harp on the oral care options out there, but, the truth is, some of the ingredients they’re using are downright unsafe — and that desperately needs to change.

With nearly 3.5 billion people suffering from oral disease and a $33.7 billion oral care industry, it doesn’t take X (SuperMouth’s X-traordinary scientist) to figure out something suspicious is going on with our oral care ingredients. Don’t believe us? Ever noticed the warning label on the back of your mouthwash or toothpastes? They warn if children accidentally swallow the product, you should seek medical help or contact the poison control center. Uh, scary. The proof is in the packaging, people. We’re just the translators.

Unfortunately, ingesting toxins is nothing new. Our environments are full of substances that can damage health—from pesticides, hormones, and heavy metals in our food, to car exhaust, pollutants in our air, and toxic materials in our cleaning products and furniture. They’re literally everywhere you turn, and often unavoidable in the modern world. However, the ones you choose to put into your body are avoidable!

You’d think (and hope, and pray) that the toothpaste manufacturers would only put safe ingredients in their products. Unfortunately, that isn’t always the case due to cost, time, and resources. As we said before, a large share of oral care products currently on the market contain questionable safety components, and some include downright toxic and dangerous ingredients. Remember triclosan? It was a common toothpaste antibacterial ingredient for decades, but it was found to cause serious health problems and was officially banned by the U.S. Food and Drug Administration on Sept. 9, 2016. So, what about all of those years prior when people unwittingly put a toxin into their mouths twice a day?

Over the past several decades, many “natural products” have made their way to the oral health market in response to the public’s outcry about all of the chemicals we encounter in daily life. And if you’re the average American, many of us think if it says “natural” on the packaging, it’s got to be good, right? Sorry to disappoint (again), but not at all.

Many “natural” toothpastes simply replace certain toxic ingredients with other harmful ones. For example, sodium lauryl sulfate (SLS) is a foaming ingredient often used in “natural” toothpastes that can damage the soft tissues of the mouth and cause toxicity when used in large quantities. Your mouth is the gateway to your body, and we’re not just talking nutritionally. Ingredients from oral care products can be absorbed through the tissues and mucous membranes in the mouth and enter the bloodstream. From there, they can travel throughout the body. And what are the chances that you or your child swallows some toothpaste or mouthwash every day? Almost 100%. So, ingredients matter a lot.

SuperMouth Is Safe
There’s enough in this world to try to discern fact from gimmick, and your oral health products shouldn’t be one of them. All the ingredients in SuperMouth products are completely safe — free of toxins, allergens, dangerous or untested chemicals, PFAS, pesticides, pollutants, and artificial colors, flavors and preservatives. In fact, every ingredient in the SuperMouth line ranks a “one” on the Environmental Working Group’s scale. That means all the ingredients are the lowest possible risk of toxicity and danger to consumers.

Ready to clean house and protect your family’s mouths with the best possible ingredients? Discover how super your mouths really are with our quiz, and we’ll reveal which SuperMouth products are ideal for you and your family’s specific needs.


We’re transforming oral care into mouthcare by making it S.U.P.E.R.