Did you know that there are ingredients present in oral care products that are deemed hazardous by the Environmental Working Group (EWG). For example, the EWG scores foaming agents like diethanolamine (DEA) and propylene glycol as moderate to severe health risks. It's no wonder that despite a $40 billion oral care industry, nearly 3.5 billion people still suffer from negative oral health conditions. At SuperMouth, we use only the safest ingredients, as evidenced by our ingredients scoring on the EWG Scale.
What is the Environmental Working Group (EWG) Scale
The Environmental Working Group (EWG) is a non-profit, non-partisan organization that uses nearly 60 toxicity and regulatory databases to create a hazard scale and hold brands accountable for the safety of their products. This scale helps consumers identify safe and non-toxic ingredients in oral care, cosmetics, and personal products based on the quality and quantity of the ingredients.
Remember those common foaming agents we mentioned earlier, Diethanolamine and propylene glycol? On the EWG Hazard Score Chart, Propylene glycol is ranked at three with concerns about adverse effects on the immune system, while Diethanolamine is rated a 10!
SuperMouth Ingredients Rank #1 (Safest)
We take immense pride in sharing that every single ingredient (besides fluoride, which is a two on the EWG scale) in the SuperMouth line has received a rating of one on the EWG scale, indicating that they pose the lowest possible risk of toxicity and danger to consumers.
Do your oral care products contain ingredients that are considered safe by the EWG? Compare them against the EWG scale and be sure to do your research (or just keep up on our blogs and we’ll do it for you). The proof is always in the packaging!
* based on EWG rankings