“Turning oral care into a fun routine for kids ages 2 to 5, Super Mouth gives the excitement of a subscription box arrival but with musical toothbrushes, toothpaste and flossers. Each box is customizable with flavors, themes and more. LAB RESULT: Young kids found it exciting, and parents noticed that it actually turned teeth-brushing into a desired activity. One mom called it a “big win” and said, “My son runs to the bathroom to brush his teeth.” They also highlighted the unboxing experience and the great taste of the toothpaste.”

“This all-encompassing system from SuperMouth includes everything you, your kids and even your braces-bound teen needs to brush, floss, rinse and scrape effectively. You can shop fluoride and nonfluoride kits, both of which include toothpaste made with SuperMouth’s proprietary Hydroxamin ingredient, a blend of hydroxyapatite designed to mimic your teeth’s enamel, plus other vitamins for oral health like D3 and K2.”