Why Your Oral Care Products Should Be S.U.P.E.R.™

Why Your Oral Care Products Should Be S.U.P.E.R.™

Given the current state of oral care, it’s clear manufacturer and consumer standards are fairly low when it comes to mouth care products. One study found that consumers select their toothpaste primarily based on the following criteria:

  • previous experience with the toothpaste — 69.3%
  • fluoride content — 62.4%
  • dentist recommendation — 55%
  • flavor — 50.5%
  • herbal content — 42.6%
  • packaging — 34.7%
  • media advertisement — 29.2%

While we’re happy to see dentist-recommended and content on that list, it doesn’t surpass respondents’ previous experience with toothpaste, which is a mixed bag considering fluoride was the last major toothpaste innovation implemented by major brands in the last 50+ years (and not everyone needs that ingredient). Oral care manufacturers have simply used clever marketing tactics and bright new packaging to give the illusion of something new and
revolutionary hitting the market. Even while their ingredients stay the same.

You would expect the major oral care manufacturers to include only the most helpful and effective ingredients in their products — especially throughout the decades. But the truth is, many of their ingredients do more harm than good. Considering 62% of people selected their toothpaste based on previous experience, and oral disease is still the number one disease in the world, well…you put the pieces together.

To educate parents and help them select products that will actually help oral and overall health, SuperMouth™ lives by and created the S.U.P.E.R. checklist, which stands for: Safe, Unified, Playful, Effective, and Reputable. If a product you’re considering meets all of these criteria, then you know it’s a good one.

Safe
When identifying truly safe products, make sure your products are free of:

  • toxins
  • allergens
  • dangerous or untested chemicals
  • PFAS
  • pesticides
  • pollutants
  • artificial colors & flavors
  • preservatives

But that’s just the tip of the iceberg, learn more about what makes products truly safe here, and check our mouthrageous vs. mouthstanding ingredients list for identifying these harmful ingredients listed above under the guise of a complicated, scientific name.

Unified
Your products are only as good as the weakest link. When shopping for toothpaste, mouthwash, mouth sprays, or even toothbrushes, you want to make sure your entire mouth care line complements each other and manufacturers are implementing ingredients that aren’t negating another’s cavity-reducing efforts. Plus, ingredients aren’t the only thing manufacturers should be
considering. Learn more about that here.

Playful
Many of us practice good oral care begrudgingly. We reluctantly brush, and we exaggerate about how much we floss, and then we expect kids to get excited about mouth care? Yeah, that’s a conundrum. When considering children and how to get kids to brush their teeth, you want your mouth care products to implement fun — and, no, that doesn’t mean just picking the toothpaste with their favorite character on it. You want an abode of resources that immerse kids
in a fantastical world of oral care, so they’ll actually rush to brush. Learn more here and check out SuperMouth’s play section for products that do just that.

Effective
Did you know your teeth are living organisms? Yes, it’s true. They’re not just something to chew and flash a smile with. They require nutrients, a healthy environment, and the proper care to thrive — like plants! So why do a majority of oral care brands treat teeth like they’re just something you need to scrub and the only thing you need to consider in your oral care routine? Look for products that clean, protect, and supplement the whole mouth. How can you tell if your
product is doing that? We dive in deeper here.

Reputable
Are your oral care products backed by dentists and medical professionals? If they’re not, you may want to consider throwing them out. And don’t be duped by oral care manufacturers “claiming” their products are “dentist recommended.” Do your research. Check who they’re endorsed by. What’s that dentist or medical expert’s history and reputation? A red flag to look for and ask yourself is, are they marketing the same product, with the same ingredients, to
everyone? Or are they catering to the various oral health needs of the public? Sure their packaging may say so, but the ingredients list doesn’t lie. Mouth care is not a one-size-fits-all thing, and if they’re advertising it that way, they’re already losing credibility. Learn more about what to look for in reputable products here.

Thankfully, there is now a group of oral care products that not only fulfill the S.U.P.E.R.™ checklist, but go above and beyond to create the healthiest mouths possible and build healthy habits for life. It’s called SuperMouth™ and it’s the future of oral care! Check out our dentist-approved line here.


We’re transforming oral care into mouthcare by making it S.U.P.E.R.