Not all brushes are created equally.  Our dentist-invented family of products are designed with specific ages and mouth development stages so they will be more effective.  Better quality of bristles, specially-engineered handles and brush shapes, and technology like music timed to show them how long to brush are all part of our plan. Plus, we’ve added fun factors including color, character shaped brushes, original songs and cool accessories, all designed to create a positive association with brush time.